Play Playground

BACKGROUND

Somewhere between climbing trees and climbing the corporate ladder, we forgot how important it is to have fun. Perfect for corporate bonding, birthdays, bachelor and bachelorette parties, and reminiscing of days gone by, this adult playground enables grownups of all fitness levels and physical abilities to challenge themselves and have good old-fashioned fun in a 21-and-over environment.

Play Playground is a 15,000-square-foot immersive attraction in Las Vegas designed for competitive socializing. Offering more than 20 larger-than-life nostalgic games, two bars, VIP mezzanines, and private event spaces, it is the perfect antidote for those with demanding schedules who want to relax, hang out, and have a good time over a few drinks.

CHALLENGE

With the launch of the venue imminent, timelines were particularly tight. 

The website needed to be as unique and flashy as the large-scale, over-the-top environment Play Playground offers in real life while maintaining best practices in page loading times and user experience to convert visitors into ticket purchasers.

SOLUTION

Experts at Designpax and long-time marketing partner New Epoch Software hatched a plan to execute a two-phase approach. A phase 1 site could be constructed quickly and made live in time for the venue's grand opening. Simultaneously, a more robust stack would be built and eventually migrated, providing increased functionality and scalability.

Following several rounds of UX/UI design in Figma, Designpax utilized WebFlow to quickly develop a site featuring content-rich pages with complex, advanced animations. Collaborating with a branding company in Dubai, Designpax was also able to seamlessly create design elements that were visually engaging and responsive on all device platforms.

Active Campaign was integrated to create CRM automation, email, and SMS marketing campaigns, and Google Analytics was integrated for reporting.

RESULTS

Designpax created an easy-to-navigate, visually stunning website in record time. Phase one delivered an outstanding user experience that truly reflected the playfulness of the Play Playground brand. However, a second development phase is underway, which promises to increase the site's capability and scalability even further to support the company's future growth.

For this 2nd phase, Designpax is building the future stack on ReactJS to enhance the interface's responsiveness and Contentful to create a scalable and flexible content management system. Finally, Netlify's serverless backend services will be leveraged to launch the new site.

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